What is the best CRM software on the market? Selection 2025 of 19 software
Looking for the best CRM software to optimise your customer relations? Read on for a full comparison !
A CRM (Customer Relationship Management) is a tool that centralises information about your customers and prospects, while offering a unified 360° view of your sales management. It encourages conversion and loyalty, and often enables you to run ultra-targeted marketing campaigns 🚀.
The market offers a very wide range of solutions. That's why we've selected the best CRM software on the market for you!
Definition of CRM tools
To start with, what exactly are we talking about 🤔?
CRM stands for Customer Relationship Management.
CRM software is therefore a set of tools bringing together features dedicated to managing interactions with your customers and prospects.
More specifically, they are used for :
- contact management
- tracking leads
- managing business opportunities
- sales process automation
- marketing automation
- sales performance analysis;
- customer service and support.
In short, by using a CRM, you can deploy a strategy that is more focused on your customers. At a time when the customer experience is a key differentiator, CRM is becoming essential software for businesses of all sizes and in all sectors.
With that in mind, why not take a look at our selection of the best CRM software on the market 👉
Comparison table of the 19 best CRM software packages on the market in 2025
1 of 18
monday CRM
Software promise
Are you looking for a flexible, high-performance customer relationship management (CRM) solution? monday CRM is designed to transform the way you manage your customers and prospects. With an intuitive interface and comprehensive functionality, it meets the needs of teams of all sizes and in all sectors of activity.
monday CRM centralises your contacts and sales processes, offering :
- real-time collaboration tools
- comprehensive performance monitoring
- automation of repetitive tasks.
Its integrations and customisations make it easy to create bespoke sales pipelines, enabling clear visualisation of lead progress and increased productivity.
But that's not all! Thanks to an active community and responsive customer support, monday CRM is with you every step of the way, guaranteeing exceptional added value for your customer relationship management.
monday CRM pricing
monday CRM offers four pricing plans to suit different needs:
- Basic CRM, €12 per user per month with unlimited customisable pipelines and unlimited contacts;
- Standard CRM, €17 per user per month with two-way email integration with Gmail, and workflow automation (250 actions per month);
- Pro CRM, €29 per user per month with private tables and advanced graphics, and workflow automation and integration (25,000 actions per month);
- Enterprise CRM, price on request with advanced security and governance, and customised reporting and analysis.
monday CRM
Axonaut
Software promise
Are you a VSE or SME looking for a CRM solution that combines simplicity, performance and versatility? Then Axonaut is the software for you. Designed to be easily adopted by all teams, Axonaut promises to be quick to learn.
However, the platform is very comprehensive, since it goes beyond simply tracking customers and prospects. A genuine all-in-one business management tool, Axonaut includes invaluable functionality. Quotations, invoicing, accounting and cash flow... everything you need for comprehensive management of your business!
In terms of CRM, it gets straight to the point, with centralised contacts, synchronisation of emails and diaries, prospecting management and monitoring of statistics and key performance indicators.
Axonaut also stands out for its excellent value for money. Without compromising its power, it offers a price package that is perfectly affordable for VSEs and SMEs, with a reward system for loyal users. What's more, its responsive customer support (based in France!) and attentive team make Axonaut the partner of choice for helping you manage your customer relations.
Axonaut prices
Subscriptions start at €34.99/month for 1 user, with a 2-year commitment.
You can try Axonaut free for 15 days.
Axonaut
BoondManager
The software's promise
BoondManager's ambition? To provide ESNs, consultancies and engineering companies with an all-in-one ERP perfectly adapted to their business issues. Packed with features (recruitment, employee tracking, project management, etc.), this software includes a powerful CRM module.
Thanks to this CRM, you can prospect your customers directly from LinkedIn, qualify your contacts according to your own criteria and track your leads right through to closing the sale. BoondManager also includes other interesting features, such as the creation of organisation charts for large accounts.
BoondManager promises to save you a great deal of time in your day-to-day operations: automation, action and email templates, easy-to-use interface, etc. All while reducing your administrative costs and boosting your profitability.
Finally, take advantage of the solid expertise that comes from the solution's long history on the market. This tool stands out in particular for its reliability, its good reputation and its ability to evolve in line with the real needs of its target users.
BoondManager rates
BoondManager offers 4 different plans:
- 90 excl. VAT/month for 1 manager and 15 resources ;
- 180 excl. VAT/month for 2 managers and 30 resources;
- 270 excl. VAT/month for 3 managers and 45 resources;
- 450 excluding VAT/month for 5 managers and 75 resources.
BoondManager
Creatio
Software promise
Designed to meet the needs of medium-sized and large businesses, Creatio is a powerful and flexible CRM solution. The software offers a quick learning curve and an intuitive interface to optimise your customer relations and increase your company's productivity.
Creatio gives you a complete view of the entire customer journey, thanks in particular to the use of No-Code (no need to know how to code to develop a platform tailored to your needs) and artificial intelligence. It incorporates a host of features, including
- sales cycle automation
- lead management
- sales performance analysis ;
- all on a single , unified platform .
This all-in-one software records every interaction with prospects and provides you with real-time tracking, giving you constant control over the entire customer journey.
Creatio stands out for its comprehensive business management system, which goes far beyond simply tracking customers and prospects.
Another of Creatio's highly valued features is its commitment to exceptional customer service . It offers you responsive and personalised customer support, staffed by highly qualified experts who are available every step of the way.
Creatio rates
Creatio offers 3 different price plans:
- the Growth plan at €25 per month per user ;
- the Enterprise plan, allowing you to automate on a larger scale at €55 per month per user;
- and for more advanced features, there's the Unlimited plan at €85 per month per user.
You can then add the products and support plan you want for a completely bespoke package that matches the precise needs of your business.
Creatio is available in Cloud or On Premise mode.
Creatio
Dailybiz
Software promise
Dailybiz is a CRM software package that is perfectly suited to VSEs and SMEs... and much more besides! It's an all-in-one online management platform, covering 100% of the needs of these small businesses: customer relations/CRM, sales management, accounting and project management.
So we're dealing here with a comprehensive tool that's also very accessible: its interface is user-friendly and simple to use (even for the less technophile), easy to customise, and Dailybiz can be deployed in your organisation in just ten minutes.
In keeping with the aim of addressing all the needs of VSEs and SMEs, the software offers a feature-rich CRM module. These include contact management, a modular sales pipeline, reporting and after-sales service management.
By centralising data and automating processes, you can get a 360° view of your prospects/customers and take the right action to ensure you don't miss out on any sales opportunities. In short, with Dailybiz, you can improve your business results while saving time on your sales processes... and on your company's other management operations!
Dailybiz prices
The Dailybiz CRM module is available :
- either with the D-Biz package, at €49/month/user ;
- or with the D-Master package, at €79/month/user.
Prices are on a sliding scale from 6 users upwards and are subject to a 36-month commitment.
Dailybiz
Eudonet CRM
Software promise
Looking for a CRM tailored to your specific business needs? Eudonet CRM could well be the answer you need. Whether you're an SME, a local authority, an association or a higher education institution, you'll be won over by its high degree of customisation and rich functionality.
This software has everything you'd expect from a good CRM: contact management, business tracking, sales management, dashboards, multi-channel marketing. It even includes after-sales functions, with omnichannel request processing.
But where Eudonet CRM really stands out is in its sector-specific approach. In fact, it offers a series of specific modules to address the challenges specific to each field. Whether you're an association looking for tools dedicated to managing your members, or a service company looking to optimise your customer relations, Eudonet CRM will be able to meet your requirements.
Finally, it should be noted that this is a platform that is constantly evolving in line with new business challenges, as well as the latest technologies in marketing, data quality and data security.
Eudonet CRM rates
Eudonet CRM prices are available on request.
Eudonet CRM
Hubspot
Software promise
Aimed at start-ups, SMEs and large enterprises, HubSpot is an undisputed leader in the world of CRM software. It owes its popularity to its broad functional coverage designed to optimise interactions with your customers and improve your productivity. Indeed, HubSpot offers much more than just lead tracking: its real strength lies in its ability to integrate all facets of marketing, sales and customer service in one place.
With this powerful, easy-to-use software, every interaction with the prospect is meticulously recorded, from the first contact to the conclusion of the sale, including all the intermediate stages of the conversion funnel. Thanks to this real-time tracking, you can keep a constant eye on the customer journey, increasing your chances of closing deals.
What's more, HubSpot stands out for its all-in-one aspect and its inbound marketing focus. Its integrated marketing automation, data analysis and content management system enables a more unified approach. In other words, by using Hubspot, you can eliminate data silos, thereby ensuring greater consistency in your strategy.
Last but not least, Hubspot is highly regarded for its comprehensive free version, which includes a range of marketing, sales and CMS tools.
Hubspot prices
Hubspot CRM starts at €0, with a rather generous free version.
However, we'd advise you to upgrade to the Starter CRM suite. Available at €30/month, it unlocks a large number of functions, while remaining scalable to a version of Hubspot designed for large enterprises.
HubSpot CRM
Kafinea
Software promise
More than just a CRM, Kafinea is an all-in-one ERP for SMEs. With a wide range of functions, it includes tools for managing finances, projects, stocks, customer service and human resources. Of course, there are also functions dedicated to sales, including a complete CRM.
With this CRM, you can manage your prospects in fine detail, monitor their level of maturity (automatic filter system) and direct them to the employees most likely to interact effectively with them. Kafinea also gives you a global view of all your contacts' data (contact details, sector of activity, areas of interest, etc.) as well as the history of exchanges and documents.
Kafinea CRM also includes marketing tools that are perfectly integrated into the software's overall ecosystem. Thanks to them, you can manage all your marketing automation operations and create high-impact campaigns for distribution to your customers and prospects via various channels (email, SMS, television, etc.).
Alongside all this, users appreciate Kafinea for its customisable (no code) and automatable workflows: the solution really does adapt to your processes, and not the other way round! Add to that a layer of artificial intelligence, and you'll understand just how much time and relevance Kafinea will save you on a daily basis.
Kafinea prices
Kafinea prices start from €150/month excluding VAT, for an unlimited number of users.
Kafinea
Microsoft Dynamics 365
Software promise
In the world of customer relationship management software, Microsoft Dynamics 365 occupies a prime position. This powerful solution from the IT giant has been designed to optimise your customer interactions and business processes.
An ERP with a number of modules (supply chain, finance, etc.), Microsoft Dynamics 365 deploys a wide range of CRM functions: contact records, pipeline view, suggested actions and opportunities powered by AI, real-time coaching, and so on. And thanks to the automation of day-to-day tasks, you save precious time that can be spent on what really matters: building solid relationships with your customers.
Another major benefit of this software is its seamless connection with other Microsoft products. Are you already using Office 365 or Teams in your company? Dynamics 365 will integrate seamlessly into your working environment, delivering a better user experience and increased visibility of your business activity.
Finally, Microsoft Dynamics 365 also stands out for its modular approach. You can choose the applications you need and develop the perfect tool as your company grows. This scalability, combined with the power of Microsoft, makes it one of the most versatile and customisable CRM solutions on the market.
Microsoft Dynamics 365 prices
Microsoft Dynamics 365 starts at €60.80/month/user for the Dynamics 365 Sales module in the Professional version.
A free trial is available.
Microsoft Dynamics 365
noCRM.io
Software promise
noCRM.io is an innovative software package that rethinks traditional CRM to make it simpler and more effective. Going against the grain of some complex CRM tools, it focuses on what really matters to you: turning your prospects into customers.
At noCRM.io, the emphasis is on lead management. You quickly create opportunities from a variety of sources, such as LinkedIn, and then nurture them through to a sale. And to maximise your performance, the solution comes with some interesting features: separation of cold and warm leads, call scripts, exchange history, etc.
At the same time, noCRM.io has a very clear interface, enhanced by different views: the pipeline view, the extended view (with access to a 'to-do' list) and the customisable compact view. The software also eliminates manual input as far as possible, making it easier for sales teams to use on a daily basis.
In short, noCRM.io has been developed to be practical and to eliminate time-consuming tasks. To the delight of your salespeople, who have more time to express their talent!
noCRM.io prices
For more modest budgets, there is a Starter Kit offer at €10 per user per month. Limited to 3 users, it is ideal for micro-businesses. Whichever package you choose, there is no commitment and you can cancel at any time.
noCRM.io
Odoo CRM
Software promise
Aimed at organisations of all sizes, particularly SMEs, Odoo CRM is an open source customer relationship management solution that is both powerful and modular, ideal for those looking for a 100% customisable tool. What's more, beyond CRM, Odoo gives you access to a complete suite of over 30 business applications, from invoicing and stock management to marketing and e-commerce.
On the CRM side, Odoo offers a Kanban view that simplifies the tracking of your prospects and sales opportunities at every stage of the process. It also enables you to anticipate the next actions to be taken and your potential revenue. Finally, a special mention for the software's automated marketing campaign system.
In terms of connectivity, the platform is very open. It can be integrated with a variety of third-party solutions via a flexible API. This gives you the freedom to build the CRM ecosystem that perfectly matches your requirements!
In conclusion, Odoo CRM's major differentiator is undoubtedly its adaptability. Whether you're running a small start-up or an international business, it will be able to adapt to your pace of growth, offering you features that are both comprehensive and scalable.
Odoo CRM prices
Odoo offers a free demo. Prices for paid versions are available on request.
Odoo
Saalz CRM
Software promise
Saalz is a prospecting-oriented CRM. It is therefore particularly well suited to SDR and sales profiles. It includes a range of robust features designed to generate more quality leads while saving a lot of time on these tedious processes.
For example, using an extension, you can import hundreds of leads from LinkedIn in just a few clicks, then automatically enrich your contact data (phone number, email, etc.) by connecting Saalz CRM with platforms such as Dropcontact and Datagma.
The software also demonstrates its added value in its innovative use of artificial intelligence. In fact, its new Magic Reply function is capable of automatically generating replies to your customers' emails, taking into account the desired tone and the context of your business documents. This service saves your staff several hours a month.
Finally, the platform is easy to use. Its ergonomic interface means that sales reps and SDRs can get to grips with Saalz in less than thirty minutes. And on a day-to-day basis, 90% of their actions are completed in less than two clicks.
Saalz CRM prices
Prices for Saalz CRM start from €17/month/user with the Start package. If you want more features, there are also Pro (€30/month/user) and Growth (€45/month/user) plans.
A free 14-day trial is available.
Saalz CRM
Salesforce Sales Cloud
Software promise
Salesforce Sales Cloud is the iconic CRM solution that has redefined the customer relationship management software landscape. Renowned for its functional coverage and power, it provides organisations of all sizes with a range of tools designed to boost sales and intensify customer relations.
Sales Cloud offers a comprehensive range of tools to help you manage the entire sales cycle: lead generation, opportunity tracking, centralisation of contacts and interactions, sales forecasting and more. We also like its dynamic dashboard, which gives you a precise overview of your sales performance in real time.
Sales Cloud also integrates with the entire Salesforce ecosystem and with over 3,000 applications available on the AppExchange. As a result, you can streamline your workflows and improve communication between your data, to increase efficiency and refine your sales strategies.
But where Sales Cloud stands out is in its predictive and prescriptive capabilities, using artificial intelligence: Einstein, an integrated AI, anticipates customer behaviour for you, forecasts market trends and recommends actions to take to boost your sales. Welcome to the era of Sales Intelligence!
Prices for Salesforce Sales Cloud
Salesforce Sales Cloud starts at €25 per month per user in its Essentials version. For more advanced features, there is also a Professional package (€75/month/user) and an Enterprise package (€150/month/user).
A free 30-day trial is available.
Salesforce Sales Cloud
Sellsy
Software promise
If you're looking for a CRM that embraces your entire sales process, you can turn to Sellsy. This all-in-one, 100% French platform offers a wide range of functions: prospecting and sales, invoicing, business management and cash management.
When it comes to CRM, you're dealing with a solid, comprehensive tool. With a 360° view of your sales pipeline, you can manage your contacts efficiently and make sure you don't miss any sales opportunities. Automation, tracking, scoring and reporting functions enhance the software and help you achieve your objectives more quickly.
But Sellsy doesn't stop at CRM. Its integrated quotation and invoicing module is designed to speed up payments, and so shorten your sales cycle. It also has a cash management tool, perfect for keeping your finances under control.
Finally, Sellsy is appreciated for its scalability. Depending on your needs, you can activate just the modules you need, or subscribe directly to the full CRM suite (which we recommend 😉 ).
Sellsy prices
Its Essentials package starts at €25/month/user for Prospecting & Sales. However, you will need to pay up to €45/month/user, or even more, for the full Sellsy suite, including invoicing and business management.
Simple CRM
Software promise
True to its name, Simple CRM aims to make CRM easy, without compromising on functionality. What's more, it's a powerful solution, enhanced by artificial intelligence technologies.
Suitable for VSEs, SMEs and SMBs, Simple CRM offers you a wide range of features : centralisation of contacts, prospecting, document management, customer and supplier relationship management, and more. There's also a module for managing your RGPD policy.
And let's not forget HaPPi, the AI that supports you in your day-to-day activities. While it helps you get rid of time-consuming tasks by automating them, it is also programmed to give you relevant advice on running your business. Practical advice!
Finally, let's not forget the collaborative dimension of the software: Simple CRM offers you Simple Messenger, a secure company chat, also equipped with artificial intelligence, designed to make your interactions more fluid.
Simple CRM prices
The Starter version of Simple CRM starts at €15 per month per user on an annual basis.
You can test the software for free for 15 days.
Simple CRM
Sugar CRM
Software promise
If you're looking for a CRM that can adapt to the way you work and not the other way round, why not consider SugarCRM? Open source, this solution is both comprehensive and flexible, providing all types of organisation with the keys to success.
With SugarCRM, you benefit from customer relationship management focused on prediction. Thanks to artificial intelligence technology, you can make the best decisions about your sales opportunities. This way, your teams save precious time by focusing on the accounts that show the most important buying signals.
Another of the software's strengths is its high degree of automation. By eliminating numerous manual operations, through the implementation of workflows for example, SugarCRM helps you to stay focused on the sale itself.
Of course, as an open source platform, SugarCRM is also very flexible. With its wide range of available settings, it can adapt to the specific characteristics of your business and your work processes.
In short, it's an adaptable and powerful solution, designed to support you in controlling your customer relationships.
SugarCRM prices
The SugarCRM package starts at €49 per month per user, with a minimum of 3 users.
To take full advantage of the power of AI, it is best to switch to the Sell Advanced (€85) or Sell Premier (€135) packages.
SugarCRM
Teamleader
Software promise
Teamleader is a real Swiss Army Knife of business management, particularly popular with VSEs and SMEs. More specifically, it lets you merge CRM, invoicing and project management into a single interface, designed to make your day-to-day work easier.
Teamleader's versatility and flexibility are among its major advantages. In particular, you'll appreciate its ability to integrate effortlessly with a multitude of other applications, as well as the possibility of customising the tool to your specific needs.
Special mention should be made of its contact tracking features, which allow you to maintain a detailed history of interactions with your leads. Adding notes, tasks and opportunities increases the visibility you get of each customer's journey.
The platform goes even further by integrating project management: task planning, time tracking, budget management, etc. And with its integrated invoicing tool, Teamleader centralises the financial data for your projects, with the aim of streamlining processes and simplifying controls.
All this on a user-friendly, accessible and collaborative platform. Add to that responsive customer support and you've got a solid solution that helps you focus on what really matters: building long-term relationships with your customers and maximising your business performance.
Teamleader prices
Teamleader starts at €50 per month (annual rate) in its GO version, including 2 users.
Adding a user starts at €25 per month, but the price is degressive from the 6th user onwards. See the official website for more details!
Teamleader
Webmecanik Pipeline
Software promise
Webmecanik Pipeline is a free, French CRM solution. Whether you're a small business or an SME, it will help you build lasting relationships with your customers and optimise your sales process.
At the heart of Webmecanik Pipeline is a range of features designed to improve the management of your contacts. Thanks to its customisable pipeline view, you can see at a glance how your leads are progressing at each stage of the sales cycle. What's more, the dynamic display of your contact records, with its filter system, makes it easier for you to qualify your prospects.
Of course, one of the CRM's major strengths is that it provides all the basic functions free of charge: contact management (up to 1,000), activity and opportunity management, reporting, and so on.
Special mention should also go to its ease of use (if you need it, you have access to a full FAQ and tutorials) and its ability to synchronise with Google Calendar and Microsoft, as well as Webmecanik Automation (for your marketing).
In short, with Webmecanik Pipeline, you get a tool that's both comprehensive and affordable, both in terms of price and intuitiveness. Ideal if you're new to CRM!
Webmecanik Pipeline prices
Webmecanik Pipeline offers a completely free version in addition to the Pro Plan, which costs €20 per month.
Webmecanik Pipeline - CRM
Zoho CRM
Software promise
Comprehensive, easy-to-use and available at a very good price, Zoho CRM has everything it takes to appeal to SMEs looking to streamline their sales processes.
To start with, these businesses will appreciate its broad functional coverage: lead and contact processing, process management, omnichannel communication, analytics, marketing automation, etc.
But Zoho CRM is also, and above all, a tool with powerful technology. For example, its Zia artificial intelligence provides predictions of which actions to take with which prospect, and at what time. Zoho CRM also automates a host of manual operations. As a result, you can increase your productivity while avoiding errors and bad decisions.
At the same time, this CRM incorporates a host of analysis tools designed to facilitate decision-making and the communication of information within teams. Configurable reports, graphs, anomaly detectors, cohorts... the choice is yours!
In conclusion, thanks to Zoho CRM, you can take control of your customer relations using a platform that's both accessible and robust.
Zoho CRM prices
Zoho CRM is available from €14/month/user on an annual basis.
You can try it for free for 15 days.
Zoho CRM
How do you choose your CRM software?
Choosing a customer relationship management system is crucial for your business, as it will determine the efficiency of your sales processes.
💡 To help you make your choice, here isa detailed comparison table of the best CRM software.
Prices as of March 2025.
| Software | Type of user | 3 key features |
Entry price for an annual plan (€/user/month)
|
| Axonaut | Companies with 1 to 50 employees | Contact management, invoicing, opportunity tracking |
From €41.99 per month
|
| Creatio | Companies with more than 250 employees | Sales automation, multi-channel marketing, customer service management |
From €25 per user per month
|
| Dailybiz | Companies with 2 to 250 employees | Lead management, sales tracking, real-time reporting |
From €49 per month
|
| Eudonet CRM | Companies with 2 to 5000 employees | Relationship management, membership tracking, integration with third-party tools |
From €40 per user per month
|
| HubSpot CRM | Companies with more than 1 employee | Contact management, email tracking, integration with marketing tools |
Free version available; paid packages from €41 per month
|
| monday CRM | Companies with 1 to 5000 employees | Pipeline management, task automation, team collaboration |
From €9 per user per month
|
| Microsoft Dynamics 365 | Companies with more than 1 employee | Sales management, customer service, integration with the Microsoft suite |
From €54.80 per user per month
|
| noCRM.io | Companies with 1 to 250 employees | Lead management, follow-up, customisable pipeline |
From €12 per user per month
|
| Odoo CRM | Companies with more than 1 employee | Opportunity management, integration with other Odoo modules, advanced reporting |
Free version available; paying offers according to modules chosen
|
| Saalz CRM | Companies with 2 to 250 employees | Contact management, quotation tracking, integration with third-party tools |
From €13 per user per month
|
| Salesforce Sales Cloud | Companies with 2 to 250 employees | Sales management, process automation, advanced analytics |
From €25 per user per month
|
| Sellsy | Companies with 2 to 250 employees | Contact management, invoicing, opportunity tracking |
From €39 per user per month
|
| Simple CRM | Companies with more than 1 employee | Contact management, project tracking, task automation |
From €33.70 per user per month
|
| SugarCRM | Companies with more than 1 employee | Sales management, marketing automation, customer service |
From €49 per user per month
|
| Teamleader | Companies with 1 to 250 employees | Contact management, project tracking, invoicing |
From €50 per month
|
| Webmecanik Pipeline | Companies with more than 1 employee | Lead management, marketing automation, advanced reporting |
From €25 per user per month
|
| Zoho CRM | Companies of all sizes | Sales management, marketing automation, integration with the Zoho suite |
Free version available; paying packages from €14 per user per month
|
To find out more, discover the important criteria to take into account when making your selection. 👉
The right CRM software for your business
To begin with, make sure that the CRM software you select is suited to your sector of activity as well as the size of your organisation.
Some solutions specialise in a specific area or are suitable for a particular size of business, while others are completely customisable.
Ease of use and installation
The interface must be intuitive and easy to set up. It's important to check that your staff have no difficulty using the software once it's up and running.
We recommend that you test a free trial version before taking out a subscription, to see how easy it is to use.
Flexibility
You should also check that your future CRM is capable of adapting to your changing needs and integrating into your technological ecosystem.
Scalability
Make sure that your software can effectively manage a large number of contacts and business opportunities, especially if you plan to expand your business significantly in the future.
Security and confidentiality
Ask yourself whether your customers' and your company's data is protected and whether confidentiality is guaranteed.
The cost
Finally, assess the total cost of ownership of the CRM software, taking into account acquisition, maintenance and user training costs.
Make sure that these costs are in line with the benefits you hope to gain from using the solution.
💡 To help you make your choice, depending on the size of your business, your budget and your sector of activity, here are some other CRM software comparisons to discover:
- What are the best free CRMs?
- What are the best CRMs for SMEs?
- What are the best CRMs for very small businesses?
- What are the best open source CRMs?
- What are the best mobile CRMs?
- What are the best CRMs for the property sector?
- What are the best CRMs for associations?
- What are the best French CRMs?
CRM software in 2025: what are the future trends?
All in all, the plethora of CRM solutions available on the market guarantees a wide range of functions and options, so that every company can find something to suit its needs.
And this constant adaptation to the real needs of professionals continues to be at the heart of the concerns of software publishers. Ever more robust and flexible, CRMs are able to evolve in line with trends in the digital world. For example, 2023 will see the emergence of artificial intelligence and Social CRM. It's a safe bet that by 2025, this trend will only become more pronounced!
In the case of AI, the aim is to transform the way organisations work and interact with their customers, thanks in particular to predictive analysis, task automation and even more advanced personalisation.
As for Social CRM, it reflects the growing importance of social networks, as a privileged means of expression, in understanding consumer behaviour.
In conclusion, the choice of CRM software is a crucial investment that deserves particular attention. But with an active watch on trends and rigorous selection, you'll be armed to make the best decisions! 🔥
Currently Editorial Manager, Jennifer Montérémal joined the Appvizer team in 2019. Since then, she's been putting her expertise in web copywriting, copywriting and SEO optimisation to work for the company, with her sights set on reader satisfaction 😀 !
A medievalist by training, Jennifer took a short break from fortified castles and other manuscripts to discover her passion for content marketing. She took away from her studies the skills expected of a good copywriter: understanding and analysing the subject, conveying the information, with a real mastery of the pen (without systematically resorting to a certain AI 🤫).
An anecdote about Jennifer? She stood out at Appvizer for her karaoke skills and her boundless knowledge of musical dreck 🎤.